For my User Experience class, I created a detailed user persona to better understand the target audience for our project. This was my first time using real data from a spreadsheet to identify who our primary user was. By analyzing the data was able to find patterns about who our main users would be. Turning that data into a relatable persona helped me visualize the user as a real person, not just numbers on a screen.

Helen’s age, income and interests were based on the averages of the data.